Born Lab-grown Diamonds
Unearthing new space in a marketplace steeped in tradition
As an emerging brand category in people’s minds, the challenge with lab-grown diamonds was helping potential customers understand the new proposition quickly amongst all the other diamond buying choices.
Following a detailed verbal identity process the name ‘Born’ was selected. It aptly represented the act of creation for lab-grown diamonds, whilst adding plenty of emotion into the proposition. The identity’s direction steered away from the traditional towards a more contemporary, fashion-orientated aesthetic.
Deliverables
– Brand Naming & Verbal Identity
– Brand Positioning
– Brand Marque Design
– Brand Collateral
‘B’ is for Born
The ‘B’ shaped monogram lent itself perfectly as a window for messaging. Stills, video and animation featured inside the shape making it a truly flexible brand device.
If you’d like to discuss improving the impact and memorability of your brand get in touch.
neil@harrisondesign.uk
+44 (0)77601 50101