As every project is different some flexibility is required depending on the size, scale and complexity. That said, most brand identity projects include the following five phases:

Stylescapes can be part of the design process, helping clients to get a flavour for where the creative design work is heading before a huge amount of time is spent.

Lingchi or ‘the death of a thousand cuts’ was a historic form of capital punishment in China used up until the early 20th Century. But how exactly does a brutal form of torture of yesteryear relate to brand identity I hear you say?

Naming your kid is hard, naming a company is harder. If you’ve ever found yourself suffering from creative block when trying to name a new product or business then try some of these tips to get the creative juices flowing again.