Piano Equals
A sustainability initiative, enriching the lives of children through music
Piano Equals locates, saves, repairs and delivers used pianos to schools, charities and community groups across the country.
Piano Equal’s unique purpose is to tackle inequality through music.
An identity was created that captured both these concepts in a simple, memorable way.
Focused on growth, the brand is both identity and call-to-action in equal parts.
What we did:
– Brand Identity Creation
– Logotype and Brand Marque Design
– Brand Guidelines Development
– Brand Collateral Creation
– Social Media Templates
– Brand Toolkit
The logo combines both piano keys and an equals sign, simultaneously communicating both music and equality.
The project objective was to help grow the Piano Equals initiative by creating a consistent new identity that would communicate effectively with key audiences.
The deliverables would allow PR, creative and in-house teams to work in a coordinated manner, delivering a focused and consistent message to donors, schools and the public.
If you’d like to discuss improving the impact and memorability of your brand get in touch.
neil@harrisondesign.uk
+44 (0)77601 50101