What are stylescapes and how do they help?
Stylescapes can be a part of the design process, helping a client get a flavour of where the creative direction is heading before a huge amount of time is spent.
So what is a stylescape? It’s a kind of moodboard that gives an early look at colour palettes, typography, overall tone and the design of a few key items. Two or more stylescapes may be presented to give some different possibilities and creative directions for discussion. Once a stylescape is chosen, it becomes the foundation for the creative going forwards.
Why stylescapes are great for clients:
It gives an early idea of what you’ll get at the end of the creative process
It gives an early say in the design direction, avoiding time and budget being wasted
It allows more potential directions to be explored without the time and expense associated with multiple, full design concepts
Although colour can be used deliberately and strategically for a brand, there is often a very human, subjective reaction to a new palette when presented. Stylescapes tend to tease out and resolve colour palette discussions early on.
Below are a set of stylescapes I used in a recent branding project. The final concepts were then built on top of the chosen board, utilising the colour palette and font choices used.
Do you have a logo or branding project you’d like to talk about? Tell me what your business is, who’s involved, and how you want it to grow. It’ll be a pleasure to hear from you.
